John Bache — Strategic Preparation

I work with senior communications and brand leaders at moments of transition — particularly when they're stepping into a new role, or a more complex organisation.

Most senior communications roles are effectively decided in the first 90 days. Expectations are high, information is incomplete, and early impressions harden quickly.

I help people prepare deliberately for this phase, so they enter new roles with clarity, composure, and a clear sense of what actually matters early.

I’m the founder of Naked and Curious Ltd, an independent creative and strategic venture studio based in Aotearoa New Zealand.

Alongside that work, I continue to take on a small number of personal engagements with leaders and organisations in Germany and the DACH region.

If you’re stepping into a new senior communications role and would value an external perspective before you start, you’re welcome to get in touch.